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Piramal Enterprises partners with Indian Pharmaceutical Association to educate stakeholders on responsible self-care


The initiative has been undertaken to provide educational information and spread awareness to pharmacists and the public on responsible self-care

By Team ABLE

Piramal Enterprises’ Consumer Products business has partnered with the Indian Pharmaceutical Association (IPA) to promote responsible self-care to over 5,000 chemists in India, starting in the Eastern region.

In line with Piramal Group’s values of Knowledge, Action, Care and Impact, the initiative has been undertaken to provide educational information and spread awareness to pharmacists and the public on responsible self-care. IPA is the national professional body of pharmacists engaged in various facets of pharmacy.
Piramal Enterprises is committed to promoting the highest professional and ethical standards in pharmacies. The focus of the partnership is to establish pharmacists as competent healthcare professionals. As part of the activity, Piramal Enterprises and IPA jointly will organize Chemist Awareness Programs (CAP) in different locations across India. This program will focus on ‘responsible self-care’, and chemists will be certified by IPA based on their performance. Through this partnership, both Piramal Enterprises and IPA will host an array of speaker series where professionals from the industry will discuss on various aspects of self-care.
Self–medication is a common practice in India. Through this program, Piramal Enterprises will work towards increasing awareness on the adverse side-effects of self-medication. This partnership will equip pharmacists to distinguish between ailments that require the doctor’s attention and need treatment with prescription medicines, versus minor ailments that can be treated with over the counter solutions.

The partnership series will kick off with a session in Kolkata on April 19, 2017, followed by dedicated sessions in Guwahati (May 2017), and Bhubaneswar (June 2017).